A Groundbreaking Partnership to Revolutionize Digital Commerce in Africa 

ShaEl Afmak Group Ltd (Afmak), a Ghana-based technology and e-commerce powerhouse, has partnered with the Vanuatu Trade Commission Ghana (VTCG) in a transformative alliance formalized on January 9, 2025. This collaboration is set to revolutionize digital commerce and cross-border trade across Africa, driving financial inclusion and introducing cutting-edge payment solutions to Afmak's growing platform.  

A Shared Vision for Economic Empowerment

At the core of this partnership lies a shared commitment to fostering economic growth and empowering businesses and individuals through innovative digital solutions. By integrating the Lumi digital currency as a payment option on Afmak’s e-commerce platform, the alliance aims to make digital transactions more accessible and inclusive across the continent.  

The Lumi, issued by the Africa Diaspora Central Bank (ADCB), represents more than a currency—it is a symbol of economic independence for African nations and the diaspora. This integration enables Afmak users to benefit from a secure, seamless, and efficient payment system, creating opportunities to participate in the global digital economy while reducing reliance on traditional currencies.  

Driving Innovation and Digital Transformation

As part of this strategic collaboration, VTCG will provide financial support to Afmak to enhance its operations and platform capabilities. The funding will be delivered in phases, linked to specific project milestones, ensuring targeted development and impactful results.  

“We’re excited about the transformative potential of this partnership,” said H.E. Amb. Prof. Hugh Aryee, Trade Commissioner to Vanuatu. “This collaboration underscores Vanuatu’s dedication to fostering innovation, promoting collaboration, and driving economic growth within Africa’s digital economy.”  

The Hanymarket Project: A Key Initiative

A central feature of this partnership is the Hanymarket Project, an ambitious initiative designed to integrate Lumi payments seamlessly into Afmak’s platform. The project will serve as a cornerstone for Afmak’s broader strategy to expand its influence across Africa’s digital marketplace.  

Afmak’s team, renowned for its technological expertise, has committed to completing the Hanymarket Project in close collaboration with the Hanypay engineering team. This initiative underscores Afmak’s commitment to delivering world-class digital experiences to its users.  

“We’re thrilled to lead the way in integrating Lumi payments,” said Elvis Selorm Kalitsi, Founder and CEO of Afmak. “This project represents a significant step forward in our mission to build a more inclusive and innovative digital marketplace for Africa.”  

Mutual Benefits and Far-Reaching Impact  

This partnership is a win-win for both parties. For Afmak, it enhances its reputation as a leader in Africa’s digital commerce space by integrating the Lumi currency into its ecosystem. For VTCG, the collaboration supports its mission to promote the Lumi currency while fostering sustainable trade and commerce.  

The integration of Lumi will provide Afmak’s clients with unprecedented flexibility. Vendors will have the opportunity to transact in Lumi, unlocking new possibilities in marketing, advertising, and product distribution.  

Transparency and accountability are central to this partnership, with Afmak committing to detailed financial reporting and regular updates on progress.  

A Bold Step Toward the Future

This groundbreaking partnership reflects the power of collaboration in addressing Africa’s unique challenges and opportunities. By leveraging technology, innovation, and shared vision, Afmak and VTCG are paving the way for a more connected, inclusive, and prosperous future for Africa.  

As the Lumi currency gains momentum and the Hanymarket Project comes to fruition, businesses and individuals across the continent stand to benefit from a more seamless and accessible digital marketplace.  

This is more than just a partnership—it is a bold move to redefine Africa’s role in the global digital economy. With Afmak and VTCG at the helm, the future of commerce in Africa is brighter than ever.  

About ShaEl Afmak Group Ltd

ShaEl Afmak Group Ltd is a Ghana-based technology and e-commerce company committed to connecting businesses and consumers across Africa through innovative digital solutions. Its platform empowers entrepreneurs and fosters economic growth, making it a leader in Africa’s digital economy.  

About Vanuatu Trade Commission Ghana  

The Vanuatu Trade Commission Ghana represents the interests of Vanuatu in Ghana, promoting trade, investment, and economic collaboration. It champions the Lumi currency as a tool for economic empowerment across Africa and the diaspora.  

Stay tuned as these two visionary organizations reshape Africa’s digital commerce landscape. The journey to a more inclusive and connected future has only just begun.