In a world where the narratives of women in leadership are still emerging from the shadows of systemic inequality, Mrs. Selassie Sharon Kalitsi stands tall—resilient, visionary, and deeply committed to rewriting the story. As the Co-founder of Shael Afmak Group Ltd., the parent company behind Afmak.com, she embodies the essence of purpose-driven leadership rooted in empathy, strength, and transformation.

From Healthcare to High Impact Entrepreneurship

Sharon’s professional journey began in the field of physiotherapy and hospital administration, where she quickly rose through the ranks with her unwavering commitment to patient care and operational excellence. Her experience in managing healthcare systems honed her skills in people management, strategic planning, and problem-solving—skills she would later bring into the world of business.

Yet, Sharon knew her impact could extend far beyond the hospital walls.

Together with her husband, Elvis Selorm Kalitsi, Sharon co-founded Shael Afmak Group Ltd., envisioning a platform that could solve Africa’s most pressing commerce challenges—Afmak.com. Today, Afmak.com is set to become a digital bridge that connects local businesses to the global market, offering e-commerce solutions, logistics, and economic empowerment to entrepreneurs across the continent.

Leading with Heart and Strategy

What sets Sharon apart isn’t just her strategic thinking or operational insight—it’s her unshakable belief in people. She leads with a heart that understands the everyday struggles of women, youth, and underrepresented communities.

In a continent where many women are still fighting for a seat at the table, Sharon is building new tables—platforms where women are not only welcomed but empowered to lead, innovate, and thrive. At Afmak, women are not just employees; they are leaders, partners, and creators of a new African economy.

Empowering Women: A Lifelong Mission

For Sharon, women empowerment is not a buzzword—it’s a lifestyle and a legacy. She actively mentors young women, especially those balancing family life and professional ambitions. Her message is clear: "You don’t have to choose between impact and identity. You can be a mother, a wife, a professional, and a visionary—all at once."

Through Afmak’s women-focused programs, Sharon is championing access to resources, training, and funding for female entrepreneurs across Africa. She believes that by equipping women with tools and opportunity, we unlock not just individual potential but the collective advancement of communities and economies.

A Call to Rise

Sharon’s story is not just one of personal success—it’s a call to action. It challenges the status quo and inspires a new generation of African women to rise, build, and lead. Her life proves that when women are empowered, societies flourish, businesses thrive, and futures are reshaped.

As Shael Afmak Group Ltd. continues its mission to digitally transform Africa, Sharon remains a guiding force—reminding us that the strongest leaders are those who serve, and the most powerful revolutions are led with love.

? "Africa doesn’t just need development—it needs inclusion. When women rise, Africa rises with them." – Mrs. Selassie Sharon Kalitsi