In a world where the narratives of women in leadership are still emerging from the shadows of systemic inequality, Mrs. Selassie Sharon Kalitsi stands tall—resilient, visionary, and deeply committed to rewriting the story. As the Co-founder of Shael Afmak Group Ltd., the parent company behind Afmak.com, she embodies the essence of purpose-driven leadership rooted in empathy, strength, and transformation.
AFMAK is a dynamic and innovative organization focused on driving economic growth and creating opportunities across Africa. We offer diverse career paths that empower individuals to make meaningful contributions while gaining valuable experience in an ever-evolving market. Join us in reshaping the future of Africa by contributing to impactful initiatives.
The Afmak Regional Managers Challenge is a call to action for regional managers to onboard up to 10,000 vendors per region. With the support of the Country Manager of Ghana and District Managers, this initiative aims to strengthen Afmak’s marketplace, empower businesses, and create new opportunities nationwide.
Afmak is built on a vision of transforming Africa’s e-commerce landscape and creating opportunities for businesses and consumers across the continent. Today, we take another significant step forward by welcoming our newly appointed interim staff, who have officially received their probationary appointment letters.
Afmak has designed a structured and efficient system to manage operations in each African country, ensuring smooth administration, market expansion, and job creation. This hierarchical structure allows for seamless coordination between leadership and local communities while maximizing growth and opportunities for businesses and individuals.
In a significant move to revolutionize digital commerce and cross-border trade in Africa, ShaEl Afmak Group Ltd (Afmak), a Ghana-based technology and e-commerce powerhouse, has partnered with the Vanuatu Trade Commission Ghana (VTCG). This strategic alliance, formalized on January 9, 2025, is poised to bring financial inclusion and cutting-edge payment solutions to Afmak's growing platform, marking a new era of collaboration and innovation.
In our continuous quest to enhance your shopping experience, Afmak is thrilled to announce a groundbreaking update: AKL Lumi will soon be added as one of the accepted payment modes on our e-commerce platform, Afmak.com! This development is part of our commitment to embracing innovative, customer-friendly solutions that make shopping on our platform even more convenient, secure, and accessible.
Introduction Africa is a continent rich in untapped potential, brimming with creative minds and innovative thinkers eager to change the world. Despite this, many African innovators struggle to gain visibility and access to investment opportunities. Afmak, a pioneering platform, is poised to change this narrative with its groundbreaking Innovation & Creativity category—a transformative initiative designed to empower African talent and connect them with global investors.
For centuries, Africans have held tightly to the narrative of being the cradle of humanity, the birthplace of civilization, and the land of vast natural wealth. We claim our ancestors built the pyramids, that Africa is the richest continent in resources, and that black women are the mothers of the human race. But as we cling to these claims, we must ask ourselves: What has this pride brought us? Where is the progress, the wealth, and the success that should follow such a legacy?
Fifteen years ago, the idea of Afmak—an African-driven platform designed to connect, empower, and transform the continent—was just a dream. At the time, it was difficult to explain the concept to others, let alone convince them that it was the future of Africa. The infrastructure wasn’t ready, the digital economy was still nascent, and the support for such an ambitious idea was limited.
Afmak is a comprehensive e-commerce and technology platform designed to connect Africa and the Caribbean with the world. Founded with a vision of empowering local businesses and driving economic growth, Afmak offers more than just a marketplace—it’s a digital ecosystem where innovation, trade, and culture intersect.
a rapidly emerging force in Africa's e-commerce landscape, is proud to introduce its dynamic leadership team, which combines vision, innovation, and operational expertise to drive sustainable growth across the continent. At the helm of Afmak are Elvis Selorm Kalitsi, CEO & Founder, and Sharon Selassie Kalitsi, Co-Founder & Partner, whose complementary skills and shared commitment to Africa’s development are shaping the future of digital commerce.